Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.
They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.
Why Do I Need a Website?
Your site communicates with prospects and customers 24 hours a day, 7 days a week, 365 days a year. Even when you aren’t at work, your website is.
Your customers can get to know you and your products through the website at their convenience. It can be better than passing out your business card to thousands of people.
Expands your reach.
People from across the street and across the border have access to your products and services from the comfort of their own space.
Increases the effectiveness of your advertising.
Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.
Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.
Whether your website is built for customers or employees, web–based communication and email communication are cost–effective and time–saving devices.
It gets you found.
Having a well–built website will increase the visibility of your site to the search engines that people use to find what they are looking for. Your specialist should not only offer creative design solutions, but also know how to make your site search engine friendly, so that clients can find you.
E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.
Reaching today’s consumer.
Today’s emerging generation has never known life without a digital world of connection. According to stats (and who doesn’t like statistics?), over 94% of Canada’s population is online.1 Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.
The sooner you gain a presence on the web, the better. Your competitors know this too. Increasingly, your clients (and potential clients) are making their decisions based on the standard of your website. A useable and engaging website can help to level the playing field between small and large companies.
Want to grow your business online? Contact us. We can help you succeed.